.up-scope :where(*:not(svg):not(svg *)),.up-scope :where(*:not(svg):not(svg *))::before,.up-scope :where(*:not(svg):not(svg *))::after{all:revert}
@font-face{
  font-family: 'Inter';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url(/assets/a44-705d6250.woff2) format('woff2');
  unicode-range: U+0460-052F, U+1C80-1C8A, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F;
}
@font-face{
  font-family: 'Inter';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url(/assets/a45-9f73b2f4.woff2) format('woff2');
  unicode-range: U+0301, U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116;
}
@font-face{
  font-family: 'Inter';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url(/assets/a46-04fe624f.woff2) format('woff2');
  unicode-range: U+1F00-1FFF;
}
@font-face{
  font-family: 'Inter';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url(/assets/a47-c68aff86.woff2) format('woff2');
  unicode-range: U+0370-0377, U+037A-037F, U+0384-038A, U+038C, U+038E-03A1, U+03A3-03FF;
}
@font-face{
  font-family: 'Inter';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url(/assets/a48-9c1cad86.woff2) format('woff2');
  unicode-range: U+0102-0103, U+0110-0111, U+0128-0129, U+0168-0169, U+01A0-01A1, U+01AF-01B0, U+0300-0301, U+0303-0304, U+0308-0309, U+0323, U+0329, U+1EA0-1EF9, U+20AB;
}
@font-face{
  font-family: 'Inter';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url(/assets/a49-cf3eb50f.woff2) format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C4, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
@font-face{
  font-family: 'Inter';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url(/assets/a50-f11d729b.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
@font-face{
  font-family: 'Inter';
  font-style: normal;
  font-weight: 600;
  font-display: swap;
  src: url(/assets/a44-705d6250.woff2) format('woff2');
  unicode-range: U+0460-052F, U+1C80-1C8A, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F;
}
@font-face{
  font-family: 'Inter';
  font-style: normal;
  font-weight: 600;
  font-display: swap;
  src: url(/assets/a45-9f73b2f4.woff2) format('woff2');
  unicode-range: U+0301, U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116;
}
@font-face{
  font-family: 'Inter';
  font-style: normal;
  font-weight: 600;
  font-display: swap;
  src: url(/assets/a46-04fe624f.woff2) format('woff2');
  unicode-range: U+1F00-1FFF;
}
@font-face{
  font-family: 'Inter';
  font-style: normal;
  font-weight: 600;
  font-display: swap;
  src: url(/assets/a47-c68aff86.woff2) format('woff2');
  unicode-range: U+0370-0377, U+037A-037F, U+0384-038A, U+038C, U+038E-03A1, U+03A3-03FF;
}
@font-face{
  font-family: 'Inter';
  font-style: normal;
  font-weight: 600;
  font-display: swap;
  src: url(/assets/a48-9c1cad86.woff2) format('woff2');
  unicode-range: U+0102-0103, U+0110-0111, U+0128-0129, U+0168-0169, U+01A0-01A1, U+01AF-01B0, U+0300-0301, U+0303-0304, U+0308-0309, U+0323, U+0329, U+1EA0-1EF9, U+20AB;
}
@font-face{
  font-family: 'Inter';
  font-style: normal;
  font-weight: 600;
  font-display: swap;
  src: url(/assets/a49-cf3eb50f.woff2) format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C4, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
@font-face{
  font-family: 'Inter';
  font-style: normal;
  font-weight: 600;
  font-display: swap;
  src: url(/assets/a50-f11d729b.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
@font-face{
  font-family: 'Inter';
  font-style: normal;
  font-weight: 800;
  font-display: swap;
  src: url(/assets/a44-705d6250.woff2) format('woff2');
  unicode-range: U+0460-052F, U+1C80-1C8A, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F;
}
@font-face{
  font-family: 'Inter';
  font-style: normal;
  font-weight: 800;
  font-display: swap;
  src: url(/assets/a45-9f73b2f4.woff2) format('woff2');
  unicode-range: U+0301, U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116;
}
@font-face{
  font-family: 'Inter';
  font-style: normal;
  font-weight: 800;
  font-display: swap;
  src: url(/assets/a46-04fe624f.woff2) format('woff2');
  unicode-range: U+1F00-1FFF;
}
@font-face{
  font-family: 'Inter';
  font-style: normal;
  font-weight: 800;
  font-display: swap;
  src: url(/assets/a47-c68aff86.woff2) format('woff2');
  unicode-range: U+0370-0377, U+037A-037F, U+0384-038A, U+038C, U+038E-03A1, U+03A3-03FF;
}
@font-face{
  font-family: 'Inter';
  font-style: normal;
  font-weight: 800;
  font-display: swap;
  src: url(/assets/a48-9c1cad86.woff2) format('woff2');
  unicode-range: U+0102-0103, U+0110-0111, U+0128-0129, U+0168-0169, U+01A0-01A1, U+01AF-01B0, U+0300-0301, U+0303-0304, U+0308-0309, U+0323, U+0329, U+1EA0-1EF9, U+20AB;
}
@font-face{
  font-family: 'Inter';
  font-style: normal;
  font-weight: 800;
  font-display: swap;
  src: url(/assets/a49-cf3eb50f.woff2) format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C4, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
@font-face{
  font-family: 'Inter';
  font-style: normal;
  font-weight: 800;
  font-display: swap;
  src: url(/assets/a50-f11d729b.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
@font-face{
  font-family: 'Playfair Display';
  font-style: italic;
  font-weight: 400;
  font-display: swap;
  src: url(/assets/a51-7a972207.woff2) format('woff2');
  unicode-range: U+0301, U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116;
}
@font-face{
  font-family: 'Playfair Display';
  font-style: italic;
  font-weight: 400;
  font-display: swap;
  src: url(/assets/a52-f5a1ce84.woff2) format('woff2');
  unicode-range: U+0102-0103, U+0110-0111, U+0128-0129, U+0168-0169, U+01A0-01A1, U+01AF-01B0, U+0300-0301, U+0303-0304, U+0308-0309, U+0323, U+0329, U+1EA0-1EF9, U+20AB;
}
@font-face{
  font-family: 'Playfair Display';
  font-style: italic;
  font-weight: 400;
  font-display: swap;
  src: url(/assets/a53-56ef93dd.woff2) format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C4, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
@font-face{
  font-family: 'Playfair Display';
  font-style: italic;
  font-weight: 400;
  font-display: swap;
  src: url(/assets/a54-226df3c3.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
@font-face{
  font-family: 'Playfair Display';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url(/assets/a55-83c9b620.woff2) format('woff2');
  unicode-range: U+0301, U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116;
}
@font-face{
  font-family: 'Playfair Display';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url(/assets/a56-e510419b.woff2) format('woff2');
  unicode-range: U+0102-0103, U+0110-0111, U+0128-0129, U+0168-0169, U+01A0-01A1, U+01AF-01B0, U+0300-0301, U+0303-0304, U+0308-0309, U+0323, U+0329, U+1EA0-1EF9, U+20AB;
}
@font-face{
  font-family: 'Playfair Display';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url(/assets/a57-99a7c18e.woff2) format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C4, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
@font-face{
  font-family: 'Playfair Display';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url(/assets/a58-daeff530.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
@font-face{
  font-family: 'Playfair Display';
  font-style: normal;
  font-weight: 700;
  font-display: swap;
  src: url(/assets/a55-83c9b620.woff2) format('woff2');
  unicode-range: U+0301, U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116;
}
@font-face{
  font-family: 'Playfair Display';
  font-style: normal;
  font-weight: 700;
  font-display: swap;
  src: url(/assets/a56-e510419b.woff2) format('woff2');
  unicode-range: U+0102-0103, U+0110-0111, U+0128-0129, U+0168-0169, U+01A0-01A1, U+01AF-01B0, U+0300-0301, U+0303-0304, U+0308-0309, U+0323, U+0329, U+1EA0-1EF9, U+20AB;
}
@font-face{
  font-family: 'Playfair Display';
  font-style: normal;
  font-weight: 700;
  font-display: swap;
  src: url(/assets/a57-99a7c18e.woff2) format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C4, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
@font-face{
  font-family: 'Playfair Display';
  font-style: normal;
  font-weight: 700;
  font-display: swap;
  src: url(/assets/a58-daeff530.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
.up-scope{ display: block; background: #fafaf8; color: #111111; }
.up-scope{
    --bg: #fafaf8;
    --bg-soft: #f5f4f0;
    --ink: #111111;
    --ink-soft: #555555;
    --ink-mute: #999999;
    --rule: #f0eeea;
    --purple: #4a00d8;
    --purple-hover: #3a00ae;
    --purple-soft: #f3eefe;
    --green: #01bc91;
    --green-hover: #00a37e;
    --gold: #c9a961;
    --gold-soft: #faf3e3;
    --yellow: #fbbf00;
    --red: #e74c3c;
    --grey-dark: #58595b;
    --radius-sm: 12px;
    --radius-md: 16px;
    --radius-lg: 20px;
    --radius-xl: 28px;
  }
.up-scope *{ box-sizing: border-box; margin: 0; padding: 0; }
.up-scope{
    font-family: 'Inter', -apple-system, BlinkMacSystemFont, sans-serif;
    background: var(--bg);
    color: var(--ink);
    line-height: 1.7;
    -webkit-font-smoothing: antialiased;
    font-weight: 400;
  }
.up-scope .hotel-page{
    font-family: 'Inter', -apple-system, BlinkMacSystemFont, sans-serif;
    background: var(--bg);
    color: var(--ink);
    line-height: 1.7;
    -webkit-font-smoothing: antialiased;
    font-weight: 400;
  }
.up-scope .nav{
    background: white;
    border-bottom: 1px solid var(--rule);
    padding: 18px 48px;
    display: flex;
    align-items: center;
    justify-content: space-between;
    position: sticky;
    top: 0;
    z-index: 50;
  }
.up-scope .nav-logo{
    font-weight: 600;
    font-size: 15px;
    color: var(--ink);
    text-decoration: none;
  }
.up-scope .nav-links{
    display: flex;
    align-items: center;
    gap: 32px;
    font-size: 13px;
  }
.up-scope .nav-links a{
    color: var(--ink-soft);
    text-decoration: none;
    transition: color 0.2s;
  }
.up-scope .nav-links a:hover{ color: var(--purple); }
.up-scope .nav-cta{
    padding: 9px 18px;
    background: var(--purple);
    color: white !important;
    border-radius: 999px;
    font-weight: 500;
  }
.up-scope .hero-section{
    max-width: 1200px;
    margin: 0 auto;
    padding: 64px 48px 48px;
  }
.up-scope .hero-eyebrow{
    display: inline-flex;
    align-items: center;
    gap: 8px;
    padding: 6px 16px;
    background: var(--purple-soft);
    color: var(--purple);
    font-size: 11px;
    font-weight: 600;
    letter-spacing: 0.08em;
    border-radius: 999px;
    text-transform: uppercase;
    margin-bottom: 28px;
  }
.up-scope .hero-eyebrow-dot{
    width: 6px;
    height: 6px;
    background: var(--purple);
    border-radius: 50%;
  }
.up-scope .hero-title{
    font-size: 72px;
    font-weight: 700;
    line-height: 1.05;
    letter-spacing: -0.03em;
    color: var(--ink);
    margin-bottom: 32px;
    max-width: 920px;
  }
.up-scope .hero-title em{
    font-style: italic;
    color: var(--purple);
    font-family: 'Playfair Display', Georgia, serif;
    font-weight: 400;
  }
.up-scope .hero-deck{
    font-size: 22px;
    color: var(--ink-soft);
    line-height: 1.55;
    margin-bottom: 40px;
    max-width: 720px;
    font-weight: 400;
  }
.up-scope .hero-actions{
    display: flex;
    align-items: center;
    gap: 16px;
    flex-wrap: wrap;
  }
.up-scope .btn-primary{
    display: inline-flex;
    align-items: center;
    gap: 9px;
    padding: 15px 28px;
    background: var(--green);
    color: white !important;
    text-decoration: none;
    font-size: 14px;
    font-weight: 500;
    border-radius: 999px;
    transition: background 0.2s, gap 0.2s;
    border: none;
    cursor: pointer;
  }
.up-scope .btn-primary:hover{
    background: var(--green-hover);
    gap: 12px;
  }
.up-scope .btn-primary svg{ width: 13px; height: 13px; }
.up-scope .btn-secondary{
    display: inline-flex;
    align-items: center;
    gap: 9px;
    padding: 15px 28px;
    background: transparent;
    color: var(--ink) !important;
    text-decoration: none;
    font-size: 14px;
    font-weight: 500;
    border-radius: 999px;
    border: 1px solid var(--ink);
    transition: gap 0.2s;
  }
.up-scope .btn-secondary:hover{ gap: 12px; }
.up-scope .btn-secondary svg{ width: 13px; height: 13px; }
.up-scope .hero-visual-wrap{
    max-width: 1200px;
    margin: 0 auto;
    padding: 0 48px 80px;
  }
.up-scope .hero-visual{
    aspect-ratio: 21 / 9;
    background: linear-gradient(135deg, #f5e4b8 0%, #e8c97e 50%, #c9a961 100%);
    border-radius: 28px;
    position: relative;
    overflow: hidden;
    display: flex;
    align-items: center;
    justify-content: center;
  }
.up-scope .hero-visual::before{
    content: '';
    position: absolute;
    top: -20%;
    left: -10%;
    width: 70%;
    height: 100%;
    background: radial-gradient(circle, rgba(255, 245, 220, 0.5) 0%, transparent 60%);
    pointer-events: none;
  }
.up-scope .hero-visual::after{
    content: '';
    position: absolute;
    bottom: -30%;
    right: -10%;
    width: 60%;
    height: 100%;
    background: radial-gradient(circle, rgba(180, 140, 70, 0.2) 0%, transparent 60%);
    pointer-events: none;
  }
.up-scope .hero-visual-content{
    position: relative;
    z-index: 2;
    text-align: center;
    padding: 48px;
  }
.up-scope .hero-visual-mark{
    font-family: 'Inter', sans-serif;
    font-size: 160px;
    font-weight: 800;
    line-height: 0.9;
    letter-spacing: -0.05em;
    color: var(--ink);
    margin-bottom: 18px;
  }
.up-scope .hero-visual-mark-dot{
    color: var(--purple);
    margin-left: 4px;
  }
.up-scope .hero-visual-label{
    font-family: 'Playfair Display', Georgia, serif;
    font-size: 34px;
    font-style: italic;
    color: #555555;
    font-weight: 400;
    letter-spacing: -0.005em;
  }
.up-scope .stats-strip{
    max-width: 1200px;
    margin: 0 auto;
    padding: 0 48px 96px;
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 24px;
  }
.up-scope .stat-card{
    background: white;
    border: 1px solid var(--rule);
    border-radius: var(--radius-lg);
    padding: 28px 24px;
  }
.up-scope .stat-value{
    font-family: 'Playfair Display', Georgia, serif;
    font-size: 42px;
    font-weight: 400;
    color: var(--purple);
    line-height: 1;
    letter-spacing: -0.02em;
    margin-bottom: 8px;
  }
.up-scope .stat-label{
    font-size: 13px;
    color: var(--ink-soft);
    line-height: 1.5;
  }
.up-scope .section-wrap{
    max-width: 1200px;
    margin: 0 auto;
    padding: 0 48px;
  }
.up-scope .section-header{
    max-width: 800px;
    margin: 0 auto 64px;
    text-align: center;
  }
.up-scope .section-eyebrow{
    display: inline-flex;
    align-items: center;
    gap: 8px;
    padding: 6px 16px;
    background: var(--gold-soft);
    color: var(--gold);
    font-size: 11px;
    font-weight: 700;
    letter-spacing: 0.1em;
    border-radius: 999px;
    text-transform: uppercase;
    margin-bottom: 24px;
  }
.up-scope .section-title{
    font-size: 48px;
    font-weight: 600;
    line-height: 1.1;
    letter-spacing: -0.025em;
    color: var(--ink);
    margin-bottom: 20px;
  }
.up-scope .section-title em{
    font-style: italic;
    color: var(--purple);
    font-family: 'Playfair Display', Georgia, serif;
    font-weight: 400;
  }
.up-scope .section-deck{
    font-size: 19px;
    color: var(--ink-soft);
    line-height: 1.55;
  }
.up-scope .pain-section{
    background: var(--bg-soft);
    padding: 96px 0;
  }
.up-scope .pain-grid{
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 24px;
    max-width: 1100px;
    margin: 0 auto;
  }
.up-scope .pain-card{
    background: white;
    border-radius: var(--radius-xl);
    padding: 36px;
    border: 1px solid var(--rule);
  }
.up-scope .pain-card-number{
    font-family: 'Playfair Display', Georgia, serif;
    font-size: 56px;
    font-weight: 400;
    color: var(--gold);
    line-height: 1;
    letter-spacing: -0.03em;
    margin-bottom: 12px;
  }
.up-scope .pain-card h3{
    font-size: 22px;
    font-weight: 600;
    color: var(--ink);
    margin-bottom: 14px;
    letter-spacing: -0.015em;
    line-height: 1.25;
  }
.up-scope .pain-card p{
    font-size: 15px;
    color: var(--ink-soft);
    line-height: 1.65;
    margin-bottom: 12px;
  }
.up-scope .pain-card p:last-child{ margin-bottom: 0; }
.up-scope .pain-card strong{
    color: var(--ink);
    font-weight: 600;
  }
.up-scope .segments-section{
    padding: 96px 0;
  }
.up-scope .segments-grid{
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 24px;
  }
.up-scope .segment-card{
    background: white;
    border: 1px solid var(--rule);
    border-radius: var(--radius-xl);
    padding: 40px 32px;
    position: relative;
    overflow: hidden;
  }
.up-scope .segment-card::before{
    content: '';
    position: absolute;
    top: 0;
    left: 0;
    width: 100%;
    height: 4px;
    background: var(--gold);
  }
.up-scope .segment-tag{
    font-size: 11px;
    color: var(--gold);
    letter-spacing: 0.12em;
    text-transform: uppercase;
    font-weight: 700;
    margin-bottom: 16px;
  }
.up-scope .segment-card h3{
    font-size: 26px;
    font-weight: 600;
    color: var(--ink);
    margin-bottom: 8px;
    letter-spacing: -0.02em;
  }
.up-scope .segment-card h3 em{
    font-style: italic;
    color: var(--purple);
    font-family: 'Playfair Display', Georgia, serif;
    font-weight: 400;
  }
.up-scope .segment-subtitle{
    font-size: 14px;
    color: var(--ink-mute);
    margin-bottom: 24px;
    font-style: italic;
    font-family: 'Playfair Display', Georgia, serif;
  }
.up-scope .segment-section-label{
    font-size: 11px;
    color: var(--ink);
    letter-spacing: 0.1em;
    text-transform: uppercase;
    font-weight: 700;
    margin: 20px 0 10px;
    padding-top: 16px;
    border-top: 1px solid var(--rule);
  }
.up-scope .segment-section-label:first-of-type{
    margin-top: 0;
    border-top: none;
    padding-top: 0;
  }
.up-scope .segment-card p{
    font-size: 14px;
    color: var(--ink-soft);
    line-height: 1.6;
    margin-bottom: 14px;
  }
.up-scope .segment-list{
    list-style: none;
    padding: 0;
    margin: 0;
  }
.up-scope .segment-list li{
    font-size: 14px;
    color: var(--ink-soft);
    padding: 8px 0 8px 22px;
    position: relative;
    line-height: 1.5;
  }
.up-scope .segment-list li::before{
    content: '';
    position: absolute;
    left: 0;
    top: 18px;
    width: 12px;
    height: 1px;
    background: var(--gold);
  }
.up-scope .services-section{
    background: var(--bg-soft);
    padding: 96px 0;
  }
.up-scope .services-grid{
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 24px;
  }
.up-scope .service-card{
    background: white;
    border-radius: var(--radius-xl);
    padding: 40px;
    border: 1px solid var(--rule);
  }
.up-scope .service-icon{
    width: 48px;
    height: 48px;
    border-radius: var(--radius-md);
    background: var(--purple-soft);
    display: flex;
    align-items: center;
    justify-content: center;
    margin-bottom: 20px;
  }
.up-scope .service-icon svg{
    width: 22px;
    height: 22px;
    color: var(--purple);
  }
.up-scope .service-card h3{
    font-size: 22px;
    font-weight: 600;
    color: var(--ink);
    margin-bottom: 12px;
    letter-spacing: -0.015em;
  }
.up-scope .service-card h3 em{
    font-style: italic;
    color: var(--purple);
    font-family: 'Playfair Display', Georgia, serif;
    font-weight: 400;
  }
.up-scope .service-card p{
    font-size: 15px;
    color: var(--ink-soft);
    line-height: 1.65;
    margin-bottom: 16px;
  }
.up-scope .service-bullets{
    list-style: none;
    padding: 0;
    margin: 16px 0 0;
  }
.up-scope .service-bullets li{
    font-size: 14px;
    color: var(--ink);
    padding: 6px 0 6px 22px;
    position: relative;
    line-height: 1.5;
  }
.up-scope .service-bullets li::before{
    content: '✓';
    position: absolute;
    left: 0;
    top: 6px;
    color: var(--green);
    font-weight: 700;
  }
.up-scope .tiers-section{
    padding: 96px 0;
  }
.up-scope .tiers-grid{
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 24px;
  }
.up-scope .tier-card{
    background: white;
    border-radius: var(--radius-xl);
    padding: 40px 32px;
    border: 1px solid var(--rule);
    position: relative;
    display: flex;
    flex-direction: column;
  }
.up-scope .tier-card.featured{
    background: var(--ink);
    border-color: var(--ink);
    color: white;
    transform: scale(1.02);
    box-shadow: 0 24px 60px rgba(0, 0, 0, 0.12);
  }
.up-scope .tier-card.featured::before{
    content: 'Most chosen';
    position: absolute;
    top: -12px;
    left: 50%;
    transform: translateX(-50%);
    background: var(--gold);
    color: var(--ink);
    font-size: 11px;
    font-weight: 700;
    letter-spacing: 0.08em;
    text-transform: uppercase;
    padding: 6px 16px;
    border-radius: 999px;
  }
.up-scope .tier-name{
    font-size: 13px;
    color: var(--gold);
    letter-spacing: 0.12em;
    text-transform: uppercase;
    font-weight: 700;
    margin-bottom: 12px;
  }
.up-scope .tier-title{
    font-size: 28px;
    font-weight: 600;
    margin-bottom: 8px;
    letter-spacing: -0.02em;
    line-height: 1.2;
  }
.up-scope .tier-card.featured .tier-title{ color: white; }
.up-scope .tier-card:not(.featured) .tier-title{ color: var(--ink); }
.up-scope .tier-title em{
    font-style: italic;
    font-family: 'Playfair Display', Georgia, serif;
    font-weight: 400;
  }
.up-scope .tier-card.featured .tier-title em{ color: white; }
.up-scope .tier-card:not(.featured) .tier-title em{ color: var(--purple); }
.up-scope .tier-description{
    font-size: 14px;
    line-height: 1.6;
    margin-bottom: 28px;
    font-family: 'Playfair Display', Georgia, serif;
    font-style: italic;
  }
.up-scope .tier-card.featured .tier-description{ color: rgba(255,255,255,0.78); }
.up-scope .tier-card:not(.featured) .tier-description{ color: var(--ink-soft); }
.up-scope .tier-features{
    list-style: none;
    padding: 0;
    margin: 0 0 28px;
    flex: 1;
  }
.up-scope .tier-features li{
    font-size: 14px;
    padding: 8px 0 8px 24px;
    position: relative;
    line-height: 1.5;
  }
.up-scope .tier-card.featured .tier-features li{ color: rgba(255,255,255,0.88); }
.up-scope .tier-card:not(.featured) .tier-features li{ color: var(--ink); }
.up-scope .tier-features li::before{
    content: '';
    position: absolute;
    left: 0;
    top: 14px;
    width: 12px;
    height: 12px;
    border-radius: 50%;
    background: var(--gold);
  }
.up-scope .tier-card.featured .tier-features li::before{ background: var(--gold); }
.up-scope .tier-best-for{
    font-size: 13px;
    padding: 16px;
    border-radius: var(--radius-md);
    margin-bottom: 24px;
    line-height: 1.5;
  }
.up-scope .tier-card.featured .tier-best-for{
    background: rgba(255,255,255,0.08);
    color: rgba(255,255,255,0.88);
  }
.up-scope .tier-card:not(.featured) .tier-best-for{
    background: var(--bg-soft);
    color: var(--ink-soft);
  }
.up-scope .tier-best-for strong{
    display: block;
    font-style: normal;
    font-weight: 600;
    margin-bottom: 4px;
    font-family: 'Inter', sans-serif;
    letter-spacing: 0;
    font-size: 11px;
    text-transform: uppercase;
    letter-spacing: 0.08em;
  }
.up-scope .tier-card.featured .tier-best-for strong{ color: var(--gold); }
.up-scope .tier-card:not(.featured) .tier-best-for strong{ color: var(--purple); }
.up-scope .tier-cta{
    display: block;
    text-align: center;
    padding: 14px 24px;
    border-radius: 999px;
    font-size: 14px;
    font-weight: 500;
    text-decoration: none;
    transition: all 0.2s;
  }
.up-scope .tier-card.featured .tier-cta{
    background: var(--green);
    color: white;
  }
.up-scope .tier-card.featured .tier-cta:hover{ background: var(--green-hover); }
.up-scope .tier-card:not(.featured) .tier-cta{
    background: transparent;
    color: var(--ink);
    border: 1px solid var(--ink);
  }
.up-scope .tier-card:not(.featured) .tier-cta:hover{
    background: var(--ink);
    color: white;
  }
.up-scope .audit-section{
    padding: 96px 0;
    background: var(--bg-soft);
  }
.up-scope .audit-card{
    background: white;
    border-radius: var(--radius-xl);
    padding: 64px;
    max-width: 1100px;
    margin: 0 auto;
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 64px;
    align-items: center;
    position: relative;
    overflow: hidden;
    border: 1px solid var(--rule);
  }
.up-scope .audit-card::before{
    content: '';
    position: absolute;
    top: -150px;
    right: -150px;
    width: 400px;
    height: 400px;
    border-radius: 50%;
    background: var(--gold-soft);
  }
.up-scope .audit-content{
    position: relative;
    z-index: 1;
  }
.up-scope .audit-eyebrow{
    display: inline-flex;
    align-items: center;
    gap: 8px;
    padding: 6px 16px;
    background: var(--gold-soft);
    color: var(--gold);
    font-size: 11px;
    font-weight: 700;
    letter-spacing: 0.1em;
    border-radius: 999px;
    text-transform: uppercase;
    margin-bottom: 24px;
  }
.up-scope .audit-content h2{
    font-size: 40px;
    font-weight: 600;
    color: var(--ink);
    margin-bottom: 20px;
    letter-spacing: -0.025em;
    line-height: 1.15;
  }
.up-scope .audit-content h2 em{
    font-style: italic;
    color: var(--purple);
    font-family: 'Playfair Display', Georgia, serif;
    font-weight: 400;
  }
.up-scope .audit-content p{
    font-size: 16px;
    color: var(--ink-soft);
    line-height: 1.65;
    margin-bottom: 16px;
  }
.up-scope .audit-features{
    list-style: none;
    padding: 0;
    margin: 24px 0;
    position: relative;
    z-index: 1;
  }
.up-scope .audit-features li{
    font-size: 14px;
    color: var(--ink);
    padding: 8px 0 8px 28px;
    position: relative;
    line-height: 1.5;
  }
.up-scope .audit-features li::before{
    content: '✓';
    position: absolute;
    left: 0;
    top: 8px;
    color: var(--green);
    font-weight: 700;
    font-size: 16px;
  }
.up-scope .recommendations-section{
    padding: 96px 0;
  }
.up-scope .recommendation-card{
    max-width: 900px;
    margin: 0 auto 24px;
    background: white;
    border: 1px solid var(--rule);
    border-radius: var(--radius-xl);
    padding: 36px 40px;
    display: grid;
    grid-template-columns: 80px 1fr;
    gap: 32px;
    align-items: flex-start;
  }
.up-scope .recommendation-number{
    font-family: 'Playfair Display', Georgia, serif;
    font-size: 64px;
    font-weight: 400;
    color: var(--gold);
    line-height: 0.9;
    letter-spacing: -0.03em;
  }
.up-scope .recommendation-content h3{
    font-size: 22px;
    font-weight: 600;
    color: var(--ink);
    margin-bottom: 12px;
    letter-spacing: -0.015em;
  }
.up-scope .recommendation-content h3 em{
    font-style: italic;
    color: var(--purple);
    font-family: 'Playfair Display', Georgia, serif;
    font-weight: 400;
  }
.up-scope .recommendation-content p{
    font-size: 15px;
    color: var(--ink-soft);
    line-height: 1.65;
    margin-bottom: 8px;
  }
.up-scope .recommendation-content p:last-child{ margin-bottom: 0; }
.up-scope .recommendation-content strong{
    color: var(--ink);
    font-weight: 600;
  }
.up-scope .final-cta{
    background: var(--ink);
    color: white;
    padding: 96px 0;
    position: relative;
    overflow: hidden;
  }
.up-scope .final-cta::before{
    content: '';
    position: absolute;
    top: -200px;
    right: -200px;
    width: 500px;
    height: 500px;
    border-radius: 50%;
    background: rgba(74, 0, 216, 0.18);
  }
.up-scope .final-cta::after{
    content: '';
    position: absolute;
    bottom: -200px;
    left: -200px;
    width: 450px;
    height: 450px;
    border-radius: 50%;
    background: rgba(201, 169, 97, 0.08);
  }
.up-scope .final-cta-content{
    max-width: 920px;
    margin: 0 auto;
    padding: 0 48px;
    text-align: center;
    position: relative;
    z-index: 1;
  }
.up-scope .final-cta-eyebrow{
    display: inline-flex;
    align-items: center;
    gap: 8px;
    font-size: 11px;
    color: var(--gold);
    letter-spacing: 0.15em;
    text-transform: uppercase;
    font-weight: 700;
    margin-bottom: 24px;
  }
.up-scope .final-cta-eyebrow-dot{
    width: 6px;
    height: 6px;
    background: var(--gold);
    border-radius: 50%;
  }
.up-scope .final-cta h2{
    font-size: 56px;
    font-weight: 400;
    letter-spacing: -0.025em;
    line-height: 1.1;
    color: white;
    margin-bottom: 24px;
  }
.up-scope .final-cta h2 em{
    font-style: italic;
    font-family: 'Playfair Display', Georgia, serif;
  }
.up-scope .final-cta p{
    font-size: 19px;
    color: rgba(255,255,255,0.78);
    line-height: 1.6;
    max-width: 640px;
    margin: 0 auto 36px;
  }
.up-scope .final-cta-actions{
    display: flex;
    align-items: center;
    justify-content: center;
    gap: 16px;
    flex-wrap: wrap;
  }
.up-scope .final-cta .btn-secondary{
    color: white !important;
    border-color: rgba(255,255,255,0.4);
  }
.up-scope .final-cta .btn-secondary:hover{
    border-color: white;
  }
@media (max-width: 1024px){.up-scope .hero-title{ font-size: 56px; }
.up-scope .section-title{ font-size: 36px; }
.up-scope .stats-strip{ grid-template-columns: repeat(2, 1fr); }
.up-scope .segments-grid{ grid-template-columns: 1fr; }
.up-scope .services-grid{ grid-template-columns: 1fr; }
.up-scope .tiers-grid{ grid-template-columns: 1fr; gap: 32px; }
.up-scope .tier-card.featured{ transform: none; }
.up-scope .audit-card{ grid-template-columns: 1fr; gap: 40px; padding: 48px; }}
@media (max-width: 768px){.up-scope .nav{ padding: 14px 24px; }
.up-scope .nav-links{ display: none; }
.up-scope .hero-section{ padding: 40px 24px 32px; }
.up-scope .hero-title{ font-size: 38px; }
.up-scope .hero-deck{ font-size: 17px; }
.up-scope .hero-visual-wrap{ padding: 0 24px 48px; }
.up-scope .hero-visual{ aspect-ratio: 4 / 3; }
.up-scope .hero-visual-mark{ font-size: 88px; }
.up-scope .hero-visual-label{ font-size: 22px; }
.up-scope .hero-visual-content{ padding: 32px; }
.up-scope .stats-strip{ grid-template-columns: 1fr; padding: 0 24px 64px; }
.up-scope .section-wrap{ padding: 0 24px; }
.up-scope .section-header{ margin-bottom: 48px; }
.up-scope .section-title{ font-size: 28px; }
.up-scope .section-deck{ font-size: 16px; }
.up-scope .pain-section,.up-scope .segments-section,.up-scope .services-section,.up-scope .tiers-section,.up-scope .audit-section,.up-scope .recommendations-section{ padding: 64px 0; }
.up-scope .pain-grid{ grid-template-columns: 1fr; }
.up-scope .pain-card{ padding: 28px; }
.up-scope .recommendation-card{ grid-template-columns: 1fr; gap: 16px; padding: 28px; }
.up-scope .recommendation-number{ font-size: 48px; }
.up-scope .audit-card{ padding: 32px 24px; }
.up-scope .audit-content h2{ font-size: 28px; }
.up-scope .final-cta{ padding: 64px 0; }
.up-scope .final-cta-content{ padding: 0 24px; }
.up-scope .final-cta h2{ font-size: 32px; }
.up-scope .final-cta p{ font-size: 16px; }}
.up-scope .pain-card p a,.up-scope .recommendation-content p a{
    color: var(--purple, #4a00d8);
    text-decoration: underline;
    text-underline-offset: 3px;
    font-weight: 600;
    transition: opacity .2s ease;
  }
.up-scope .pain-card p a:hover,.up-scope .recommendation-content p a:hover{ opacity: .75; }