Long-form articles on SEO, brand, and marketing strategy from people who do the work every day. No SEO platitudes, no thought leadership theatre. Just what we have learned from running campaigns for businesses across Europe.
Wix had a bad SEO reputation for years. Then 2022 happened. An award-winning SEO director explains what most blogs about Wix SEO are still missing in 2026, and why a Wix site can now genuinely compete on organic search.
Most med spa SEO advice was written before YMYL became a category, before Google rebuilt quality around medical authorship, and before private equity rolled up the industry. The 2026 playbook for US aesthetic medicine, anchored on a Global Search Awards 2025 winning campaign.
Most supplement SEO advice was written by agencies that have never delivered for a YMYL brand. The framework behind 3.47 million impressions and 425% testimonial growth for a herbal wellness brand. Honest, compliant, and built for what Google rewards now.
Most companies hire a full-time CMO too early or too late. The right answer depends on stage, budget, and the specific marketing problems you are trying to solve. A practical breakdown for founders weighing both options.
The exact playbook we used to take an Amsterdam aesthetic clinic from invisible to award-winning organic traffic. Documented, repeatable, and built without paid amplification.
We do not write about everything. We write about the things we work on every day, the things we have made mistakes with, and the things we have learned to do well. Here is what you will find on the blog as it grows.
What we have learned from winning the Global Search Awards, what most SEO advice gets wrong, and the strategy decisions that compound over years.
How brand decisions actually shape commercial outcomes, why most rebrands waste money, and what makes a brand work harder than a logo.
When fractional CMO support makes sense, how to structure the engagement, and what to expect from senior strategic input that does not come with a full-time hire.
Wix, Shopify, WordPress, custom builds. The honest comparisons, the trade-offs, and how platform choice affects SEO, performance, and long-term marketing.
How AI Overviews, generative search, and changing discovery patterns affect content strategy, and what brands need to adapt to before competitors do.
What we have learned producing organic social campaigns that have hit 500,000+ views, and how the content rules have actually changed.
The blog is where we share what we have learned. The conversation is where we figure out whether what we know applies to your business. Both are valuable. The conversation is shorter.
Book a meeting