Marketing & business advisory

    Strategic consultancy for brands that need more than execution.

    Sometimes you do not need a retainer or a marketing agency to do the work. You need senior strategists in the room when the decision gets made. That is what consultancy with Unnamed Project is for. Award-winning practitioners with experience advising everyone from boutique brands to Fortune 500 hospitality groups.

    Track record
    From scaling startups to Fortune 500.
    Enterprise advisory
    Fortune 500 hospitality brand

    Strategic marketing consulting across multi-property portfolios

    Fractional CMO partner

    Senior marketing leadership for founders scaling without a full-time CMO

    Global Search Awards 2025 Winner

    Best Low Budget SEO Campaign, recognised internationally

    Featured Wix Partners case study
    Semrush Agency Partner
    Featured in Forbes
    What we consult on

    Six areas where senior advisory actually moves the needle.

    Consultancy is not a generic conversation. We focus on the specific problems where outside perspective genuinely changes the trajectory of a business. From single-question strategy sessions to full fractional CMO engagements, the work is calibrated to what your situation actually needs.

    Marketing strategy and positioning

    Most businesses do not have a marketing problem. They have a positioning problem. We help you find where your brand actually wins and build the strategy around that.

    • Brand positioning and messaging frameworks
    • Target market analysis and segmentation
    • Channel strategy and budget allocation

    SEO and organic growth

    Award-winning SEO advisory grounded in real campaigns. From technical strategy to multi-market expansion in YMYL categories, this is where the depth runs deepest.

    • Strategic audits and competitive intelligence
    • Multi-market and international SEO
    • Local SEO at scale, GBP, and review systems

    AI search and the new digital landscape

    ChatGPT, Gemini, and Perplexity are restructuring how people find brands. We help senior teams understand the shift and decide what to actually do about it.

    • AI visibility audits and content strategy
    • Risk assessment for traffic-dependent businesses
    • Adapting marketing to a post-search-only world

    Fractional CMO advisory

    For founders and boards that need senior marketing leadership without the cost of a full-time CMO hire. Ongoing strategic presence, not one-off advice.

    • Quarterly marketing planning and prioritisation
    • Senior leadership for an in-house marketing team
    • Hiring decisions, agency oversight, budget allocation
    • Board and investor reporting on marketing performance

    Agency selection and oversight

    If you are about to sign with an agency or already working with one, an outside expert ensures you are getting what you are paying for. We have seen what works and what gets sold.

    • Agency RFP review and selection
    • Contract and scope evaluation
    • Performance audits of existing agencies

    Business growth and go-to-market

    Marketing decisions sit inside business decisions. We advise on the broader questions of growth, market expansion, pricing, and operational scale.

    • Market entry and expansion strategy
    • Pricing structure and commercial positioning
    • Building marketing functions in growing companies
    Track record

    Proof that the advice actually works.

    Strategic advice without delivery experience is theory. The credentials below come from real campaigns and engagements with documented outcomes. The award-winning SEO work is one part of the picture. The marketing and business advisory work spans further.

    Fortune 500 marketing advisory

    Strategic consulting for one of the world's largest hospitality operators, covering local marketing strategy across multi-property portfolios at enterprise scale.

    Global Search Awards 2025 Winner

    Best Low Budget SEO Campaign for Lana Skyn, recognised internationally for organic growth in one of Europe's most competitive medical aesthetics markets.

    Featured Wix Partners case study

    Wix featured the Lana Skyn campaign as a flagship example of platform-led organic growth. Direct collaboration with Wix's partner team.

    Fractional CMO for growing startups

    Senior marketing leadership for early-stage and scaling companies. Quarterly planning, agency oversight, hiring decisions, and the strategic input founders rely on before scaling teams.

    Enterprise consulting moment

    Strategic marketing advisory for a global hospitality brand.

    Advised the marketing team at one of the world's largest hospitality groups on local marketing strategy, Google Business Profile optimisation, and review acquisition at scale. The engagement covered the operational realities of multi-location marketing across hundreds of properties — the kind of work where strategic clarity matters more than tactical depth.

    This is the level of work that proves the strategic frameworks hold up at enterprise scale, not just for boutique businesses. If the same principles work for a Fortune 500 hospitality group and a single-location service business, they probably work for whatever sits in between.

    How it works

    A focused process. No filler.

    Consultancy is most valuable when it is concentrated. Here is how we structure engagements so the time spent together creates real movement, not another deck for the shelf.

    01

    The first conversation

    A free 30-minute call to understand what you actually need. Not every situation requires consulting. If you would be better served by a different format, or by a different consultant entirely, we will tell you.

    02

    Scope and framing

    If we are a fit, we agree on the specific question or problem the engagement will solve. Vague scopes produce vague advice. We define what success looks like before we start.

    03

    Research and preparation

    Before any session, we do the homework. Audits, competitive analysis, market research. By the time we sit down together, the conversation is informed, not exploratory.

    04

    Working sessions

    Live working sessions with you and your team. Not slides we read aloud. Real strategic work, real decisions made in the room, real frameworks you walk away with.

    05

    Documented output

    Every engagement ends with a written summary: what we discussed, what was decided, and what the recommended next steps are. The kind of document your team can actually use after the engagement ends.

    Engagement formats

    Three ways to work together. Pick the one that fits.

    Consulting engagements vary widely in scope and intensity. These three formats cover the situations we see most often — from a single high-stakes question to a full strategic engagement. If your need does not fit, we will design something that does.

    Standard
    Strategy Session

    Best for a single high-stakes marketing or business decision that needs senior input.

    Starting from
    €2,500/ session
    • Pre-session research and preparation
    • 90-minute working session
    • Documented summary and recommendations
    • Two weeks of follow-up email support
    Book a session
    Most popular
    Growth
    Advisory Retainer

    Best for ongoing strategic input or fractional CMO support across the quarter.

    Starting from
    €4,000/ month
    • Bi-weekly 60-minute strategy session
    • Ongoing email and WhatsApp access
    • Quarterly written strategy reviews
    • Audit of major decisions before commitment
    • Senior leadership for your in-house marketing team
    • Direct line to a senior strategist, no junior handoffs
    Book a meeting
    Premium
    Deep Engagement

    Best for major strategic decisions, market entries, repositioning, or multi-month projects.

    Starting from
    €10,000/ project
    • Custom-scoped engagement, typically 6 to 12 weeks
    • Multiple working sessions across the period
    • Comprehensive audit and competitive intelligence
    • Strategic playbook and implementation roadmap
    • Stakeholder presentations as needed
    Discuss the scope
    Need a custom format, or not sure which engagement fits?

    Tell us the situation. We will design a scope that matches it, or tell you honestly if we are not the right team.

    Get in contact
    Honest fit

    Who this is for, and who it is not.

    Consulting only works when both sides are honest about whether it is a fit. Here is how we think about it.

    Still weighing this against a full-time hire? Read our framework: Fractional CMO vs Full-Time CMO.

    Strong fit

    Consulting is right for you if:

    • You are facing a strategic question that needs senior outside perspective
    • You have an in-house team but want sharper marketing or business direction
    • You are about to make a high-stakes decision and want an honest second opinion
    • You are weighing a fractional CMO instead of a full-time hire
    • You are evaluating or already working with an agency and want oversight
    • Your situation is complex enough that generic advice will not work
    • You can act on recommendations, not just collect them
    Not a fit

    Consulting is not right for you if:

    • You need someone to do the work, not advise on it (look at our retainer services)
    • You expect guaranteed rankings or specific traffic numbers
    • You are looking for the cheapest possible advice
    • You are not in a position to act on what we recommend
    • You want validation, not honest pushback

    Bring senior strategists into the room.

    Whether you need a single strategy session, ongoing fractional CMO support, or a deeper engagement, the first conversation is always free. Tell us the situation and we will tell you whether we are the right team for it.

    Book an intro call